When the mother-and-daughter duo behind design firm By George Collective were looking for a one-of-a-kind design-build project to sink their teeth into in 2020, finding unique properties in Red Deer, Alberta were few and far between. “My mom and I incorporated By George Collective in February of 2020 after a late family member,” says McKenzie Milhousen. “We redevelop homes with a focus on designing for the one or two buyers that can’t live without it, versus designing for the masses.”

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